LOS ANGELES – Judy and Benji Travis, YouTube celebrities who star on ItsJudysLife will host Dancember, their annual interactive fundraising event. It will be held live in Seattle and live-streamed globally on YouTube from December 15 to 16, 2017 at 3p.m.PST. With a one million dollar fundraising goal, they will partner with the charity organization, Convoy of Hope to help feed impoverished children and bring awareness to global hunger.
The Travis’ are expected to be by other YouTube stars, including: Bretman Rock, Desi Perkins, Lindy Tsang (BubzBeauty), Mikey Bustos, AJ Rafael, and Mike Tompkins (pbpproductions).
“Last year, Dancember raised more than $500,000 to feed hungry children,” says Travis. ”This year our goal is to raise one million dollars for Convoy of Hope’s feedONE Initiative, which feeds over 160,000 children in eleven countries.”
Dancember organizers have already raised over $125,000 in donations through the #Dancember Challenge and their Dancember Tour, which started in the Philippines and will continue in four west coast cities during December.
Travis notes that Dancember is a unique fundraiser that features audience participation, incentives for giving, and special guests. With the help of their team of social media influencers from around the world, cumulatively reaching over 60 million fans, they will spread the #Dancember Challenge message worldwide before and during the event.
“We’re honored to partner with Benji and Judy for Dancember,” says Kirk Noonan, vice president of Creative Communications for Convoy of Hope. “Communicating this need with their extensive YouTube and social media audiences will allow us to continue to improve the lives of children and families throughout the world.”
The Travis family had their Meet and Greet events on September 24 at SM Seaside Cebu and on October 1 at Samsung Hall, SM Aura Premier and were able to raise $60,000 through these events. They also visited Convoy of Hope Philippines during their stay in the country. The Philippines forms the majority of the followers for Judy and Benji Travis, making more than a third of their fan base, according to Deep Social, a social media analytics platform.
Convoy of Hope is a faith based organization founded in 1994 with a driving passion to feed the world. With a long history as an early responder in times of natural disasters, Convoy of Hope has been a Four Star Charity as recognized by Charity Navigator for 12 consecutive years. In the last 20 years, Convoy of Hope has served more than 70 million people.
