Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network.
From its original UK base, Zenith became the first media agency to launch in many of the key markets around the world, most notably in China in 1994 and the US in 1995. In 2000, Zenith merged with Optimedia following Publicis Groupe’s acquisition of Saatchi & Saatchi.
The year after the merger, in 2001, ZenithOptimedia was launched in the Philippines.
In 2002, ZenithOptimedia unveiled its unique positioning and commitment to marketing performance: The ROI Agency. Over the course of that decade, ZenithOptimedia became one of the fastest growing networks, launching into performance, branded content, analytics, full service digital and sponsorship consulting.
Following the creation of Publicis Media in 2016, the network was reborn as the new Zenith. with a new growth proposition for clients, a state-of-the art platform – ROI+ – and refreshed brand identity. Last month, Forrester named Zenith as a ‘Leader’ in its Wave™: Global Media Agencies report, recognising the network for its future-facing strengths in
“e-commerce, personalisation, marketing consulting, automation, AI and data visualisation”.
Jennifer Santos, former CEO of ZenithOptimedia Philippines and currently Chief Media Officer of Publicis One Philippines, said: “I feel very proud to have, at one time, headed ZenithOptimedia whose simple strategy of motivating people, delivering great work and delighting our clients brought the agency to greater heights. As the ROI agency, we succeeded just as our clients succeeded. On behalf of the media leadership and teams in Publicis One Philippines, I congratulate Zenith on its 30th anniversary globally.”
Mark Gabriel Chaves, General Manager, Zenith Philippines, commented: “We are thrilled to celebrate our 30th year globally and look forward to the next 30 years of continued development of the local team’s strategic thinking and creativity while ensuring that the agency’s ROI equity remains at the heart of everything we do.”
Zenith Philippines has a current client roster that includes Nestle Philippines, Wyeth, VIVO Mobile, GlobeTelecom, Philippine Airlines, Bank of the Philippine Isalnds, Unahco, Puregold, Solaire, Galderma among others.
To see more of Zenith’s pioneering history, go to www.zenithmedia.com/ourhistory where you can view our interactive timeline.
