LONDON, UK – Harris Reed, the emerging British-American inclusive fashion designer, in collaboration with leading global retail bank, payments and shopping service that helps consumers save time, money, be informed and in control, Klarna has launched a competition to find emerging talent within the fashion community. The winner will have the chance to win a mentoring lunch with the revolutionary creator.
The competition, which is now open to entries in the UK & US, will challenge young designers to think sustainably and champion inclusivity to create a look using recycled, eco conscious materials.
Judged by Harris Reed, the competition asks aspiring runway designers to: “Design a look that best represents your fluid world. Please try and create this through a sustainable lens.” Whilst open to all designers, the competition encourages members of the LGBTQIA+ community in particular to take part. The winner of the competition will have direct access to Harris over a mentoring lunch where they will receive advice and guidance on the world of fashion and feedback on their design.
Coinciding with London Fashion Week, the partnership was formed following Harris’ breakout year in 2021 where he designed a number of attention-grabbing outfits, gaining fame for large feathered headpieces and chunky platform boots for mega stars such as Harry Styles and Emma Watson.
Harris Reed commented: “My vision is that inclusivity and sustainability will become central to the future of fashion. There is no better way to foster this eco-conscious, inclusive culture than to instill this in the next generation of aspiring fashion designers. This competition builds on my previous work to champion gender inclusivity and I look forward to meeting with the winner and future creative talent.”
David Sandstrom, Chief Marketing Officer at Klarna, said: “Klarna has long focused on championing diversity and inclusion in all that we do. Partnering with Harris Reed for this competition is a great opportunity to back the future of British American fashion, itbuilds on our work both supporting the fashion industry and designers but also ensuring consumers have sustainable fashion choices open to them!”
