MILANO, ITALY – The Big Now/mcgarrybowen (dentsu Italy) has released “Act Your Green,” the third white paper of their “How to Now” series.
The report indicates that the climate crisis certainly isn’t waiting for anyone and that the years 2021-2030 is the Decade of Action.
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The white paper offers a global overview of the relationship between brands and green, with best cases around the globe, take-outs, and three keywords to navigate this wide-open green sea: Inspire, Improve, Influence.
‘How To Now’ is a white paper series and practical handbook for agencies and brands to understand and navigate most important global scenario topics, seen through the lens of communication.
CREDITS
Creative Agency: The Big Now/mcgarrybowen (dentsu Italy)
Creative Strategy Director: Silvia Cannata
Creative Strategist: Luca Montanari
Strategist: Elena Ricci, Francesca Morrone
Art Director: Francesco Santese
Graphic Designer: Matteo Milone
