MANILA, PHILIPPINES – Global humanitarian aid organization Waves for Water Philippines “passes the glass” on World Water Day through a fun yet meaningful social media campaign that provides clean water access to underserved communities. On its 10th year anniversary of tackling disaster response, clean water scarcity, and public health challenges in the Philippines, the NGO pledges an ambitious roadmap that goes the distance – by traveling to 17 more provinces in the coming months, W4W Philippines would have made waves in all of the country’s 82 provinces by the end of the year.
Passing the glass
11 million Filipino families have no access to safe drinking water, according to the latest release of the National Water Resources Board. Water demand is at a steady increase due to a growing population and the changing climate, making it even more crucial to raise awareness on the water crisis.
To bridge the gap, W4W Philippines is inviting all Filipinos to take action through #PassTheGlass, a nationwide social media campaign which aims to inspire important conversations and generate funds for clean water access.
Individuals can simply post on Facebook or Instagram a photo or video of themselves passing a glass of water with the hashtag #passtheglass. The caption is a great opportunity to share why they support the cause for clean water access, and must include a tagged friend they want to pass the glass to. The tagged friend is then encouraged to do the same.
For every single post that uses the hashtag #passtheglass, one Filipino will be provided clean water access. Another option with an equivalent impact is to donate PHP 50 to Waves For Water through passtheglass.ph.
“Our goal at Waves For Water is to serve as a platform for everyone to get involved. We hope that through this campaign, we’ll be able to raise awareness and rally fellow Filipinos to join us in providing life-giving, clean drinking water access to all,” Jenica Dizon, W4W Philippines Country Director, said.
Making an impact in all 82 provinces
Part of the anniversary celebration of W4W Philippines is a series of road trips in the next eight months to reach more Filipinos in far-flung areas in the country.
“Waves For Water has helped over a million Filipinos across 65 provinces since Super Typhoon Yolanda. With travel beginning to normalize, we’re upping the ante. There is still so much work to be done, and this campaign will help continue our mission and make an even greater impact,” Dizon shared.
In the countdown to the organization’s 10th year anniversary in November, W4W Philippines will be traveling across the country to implement filtration systems with remote communities, completing all of the country’s 82 provinces, sharing different stories along the way to inspire more Filipinos to be part of their mission. Past communities will also be revisited to check in with the local champions, showcasing the ripple effect of clean water – more time for school, work, and pursuit of other opportunities.
Do what you love, help along the way.
To know more about the campaign, visit passtheglass.ph and follow @wavesforwaterphilippines on Instagram.
