2014 FIFA World Cup
- Global News
What football fans do for luck in McCann Truth Central study
GLOBAL – Most football fans cross their fingers or wear their favorite shirts for luck, but some fans have resorted…
Read More » - Global News
Eight ads starring the 2014 World Cup champions
Germany just won its fourth World Cup title–a reason to party not only for its legions of fans around the…
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Hyundai’s #BecauseFutbol tops social charts during 2014 FIFA World Cup
CALIFORNIA – The 2014 FIFA World Cup is being hailed as one of the greatest ever – both on and…
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World Cup ads to keep the football fever burning
GLOBAL – All eyes are on Brazil as the FIFA World Cup, the year’s biggest sporting event, wraps up the…
Read More » - Philippine News
Fries with a side of football in McDonald’s fry box redesign
MANILA – For the first time ever, McDonald’s is changing the design of its iconic World Famous Fries packaging for…
Read More » - Global News
Global football fans decoded in FANS.PASSIONS.BRANDS Study by HS&E and USC
GLOBAL – Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, in partnership with the University…
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SingTel celebrates dads and the World Cup in campaign by Ogilvy & Mather Singapore
SINGAPORE – SingTel, Asia’s leading communications group, has launched a new TVC, digital and social media campaign by Ogilvy &…
Read More » For most millennials, World Cup trumps Olympics
SINGAPORE – As sports fans across the globe gear up for the 2014 FIFA World Cup, MTV today announced the…
Read More »- Philippine News
adobo Football Cup returns for seventh year
MANILA — As the football fever rises with the 2014 FIFA World Cup in Brazil just around the corner, halfway…
Read More » - Global News
Bayern is world’s most valuable football brand
GLOBAL – Bayern Munich retains its spot as the worlds most valuable football brand, followed by current UEFA Champions League…
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BBH China launches first Harbin Beer World Cup campaign
SHANGHAI – Harbin Beer, official sponsor of the FIFA World Cup 2014, has recently launched a TVC specifically created for…
Read More » - Global News
Powerade, Wieden+Kennedy unveil 2014 FIFA World Cup campaign
ATLANTA – Powerade, the official sports drink chosen by FIFA, has unveiled “There’s Power in Every Game,” ahead of 2014…
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