ad spend
- Insight
Insight: Digital and TV advertising spending decreases in Q1 2022 — An analysis of Kantar Digital and TV Ad Intelligence
MANILA, PHILIPPINES — In its continuous mission to measure how advertising affects an audience, leading data, insights, and consulting company…
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Insight: Asia’s social ad spend soars 24 percent in Q4 according to new Emplifi report
SINGAPORE – Emplifi, the leading unified customer experience platform, today released the results of its comprehensive analysis of Q4 2021…
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Insight: Ad spend on Facebook and Instagram in Southeast Asia climbs 36.4% YoY in Q3, with social media ad costs continuing to trend upward
MANILA, PHILIPPINES — Emplifi, a leading unified customer experience platform, has released its “State of Social Media and CX” report…
Read More » - Global News
Insight: Zenith forecast predicts alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
SHANGHAI, CHINA — Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth…
Read More » - Global News
Insight: UK Government was leading advertiser in the UK for 2020 with £164M in ad spend
LONDON, UK — Governments around the world scrambled to protect their citizens when the Coronavirus pandemic broke out at the…
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Insight: Cheil Worldwide releases South Korea’s 2020 ad spend report
SEOUL, SOUTH KOREA – South Korea’s ad spend in 2020 recorded 11.99 trillion won, a 0.8% drop compared to the…
Read More » - Global News
Insight: Lockdown shifts ad spend dynamics in Asia Pacific, reports dentsu’s forecast on Global Advertising Spend
SINGAPORE – Award-winning agency network, dentsu recently released its 2021 forecast on Global Advertising Spend (Ad Spend). The report was …
Read More » - Global News
Insight: Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
LONDON, UK – WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
Read More » - Global News
Insight: Advertising’s return to growth powered by digital as marketers eye road to recovery
LONDON, UK – Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu…
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Intelligence: Asia Pacific advertising spend to grow by 4.5% in 2018 as FIFA World Cup stimulates growth
ASIA-PACIFIC – Leading advertising and digital communications group Dentsu Aegis Network today released its biannual global forecasts, pointing to a…
Read More » - Digital News
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according…
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Media: Dentsu Aegis forecasts improved ad spend outlook for 2018
Asia Pacific spend to hit US$8.1 billion increase as growth accelerates to 4.2% Dentsu Aegis Network’s latest Ad Spend…
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