ADFEST 2024
- adobo Exclusive
Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
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BBDO’s Guan Hin Tay and Josy Paul explore Human-AI collaboration at Adfest 2024
PATTAYA, THAILAND — On the second day of ADFEST 2024, BBDO hosted a compelling session titled “Human-AI collaboration: Cultivating emotional…
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Adfest 2024 reveals first set of Lotus winners
PATTAYA, THAILAND — The culmination of the second day at ADFEST 2024 saw the first of two presentations of Lotus…
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Gigil and MullenLowe Treyna bag Gold awards at Adfest 2024 Day 1 Lotus Awards
PATTAYA, THAILAND — ADFEST 2024 is coming to a close, with its second day on March 22 culminating in the…
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Cheil Worldwide’s Seulki Lee on making advertising for people who don’t like advertising: ‘Destroy the formula’
PATTAYA, THAILAND — More and more people are disliking advertisements, according to Seulki Lee, Cheil Worldwide Creative Director. And in…
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I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Chub Nokkaew and Vulcan X partner for AI-enhanced jury photoshoot at Adfest 2024
PATTAYA, THAILAND — Every year at ADFEST, the juries are treated to a personal photoshoot with Bangkok’s legendary Chub Nokkaew,…
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Rey Tiempo opens Adfest 2024 by introducing Gaming X Marketing to Asia Pacific audiences
PATTAYA, THAILAND — ADFEST 2024, held from March 21 to 23, kicked off with an opening talk by Rey Tiempo,…
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Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?
PATTAYA, THAILAND — Is artificial intelligence friend or foe? This has been a topic of discussion (and concern) for a…
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Dentsu Inc., Cheil Worldwide and Forsman & Bodenfors take top 3 agencies with the most finalists at Adfest 2024
PATTAYA, THAILAND — Dentsu Inc., Tokyo sits atop all participating agencies at ADFEST 2024, earning the most finalist spots this…
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Gigil leads list of Philippine finalists for Adfest 2024
PATTAYA, THAILAND — The most celebrated regional creative festival in Asia, ADFEST, is kicking off this year’s event by saying…
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What not to miss from BBDO’s lineup of events at Adfest 2024
BANGKOK, THAILAND — Get ready to spark your creativity and innovation at this year’s ADFEST, once again bringing together some of…
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Adfest 2024 showcases Innova Lotus shortlist winners’ live presentations
PATTAYA, THAILAND — The INNOVA Lotus presentation is not to be missed. The INNOVA Lotus shortlist winners present their work…
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