GLOBAL – HAMBURG, GERMANY, DECEMBER 2010 – The Eurobest Festival concluded last week with the awards ceremony and after party at the historic Hamburg landmark, the Curio-Haus. The 307 winners of the all-European award show were revealed to the audience along with the prestigious Agency of the Year, which went to Ogilvy France; Interactive Agency of the Year, given to DDB Stockholm; and Network of the Year, awarded to DDB.
The 2010 Eurobest Grand Prix winners were:
Design: Amsterdam Worldwide, The Netherlands, Tansu Shoe, Onitsuka Tiger
Direct : JWT Italia Milan, Italy, Auditorium, Heineken Beer
Film: Wieden+Kennedy Amsterdam, The Netherlands, Write the Future, Nike
Interactive: Les 84 Paris, France, Monet 2010, Réunion des Musées Nationaux Fabernovel – Claude Monet Exhibition
Media: Bungalow 25 Madrid, Spain, Something has happened in Sietes, Microsoft Windows 7
Mobile: AKQA London, UK, True City, Nike Sportswear
Outdoor: DDB Stockholm, Sweden, The Fun Theory, Volkswagen Sweden – Bluemotion Technologies
PR: Bungalow 25 Madrid, Spain, A Village of Experts, Microsoft Windows 7
Print: DDB UK London, Terminator, Toy Story, Speed, Gremlins, King Kong, Back to the Future, Volkswagen Independent Cinema Sponsorship
Promo & Activation: Abbott Mead Vickers BBDO London, UK, Sandwich, PepsiCo – Walkers Crisps
Craft: TBWA\Paris, France, Death Penalty, Amnesty International France – Anti-Capital Punishment Campaign (Film Craft Category)
No Grands Prix were awarded in Radio and Integrated.
During the Awards, the Festival honoured IKEA for its continued encouragement of creative and unconventional advertising to raise awareness of their brand. Claudia Willvonseder, IKEA’s Global Marketing Manager, accepted the award for Advertiser of the Year.
Also announced at the Awards Ceremony were the winners of the Young Creatives competition, who were given just 48 hours to devise an integrated campaign fitting the brief given by The City of Hamburg to promote Hamburg as a vibrant and creative city for 18-30 year olds from across Europe as a destination to live and work in. Taking Gold was the team from the UK, Alfred Malmros and Alexander Hernesten. Silver went to Hungary and Bronze went to Estonia. The jury also gave a special commendation to the team from Norway.
The winners are now available to view online at www.eurobest.com/winners/2010.
Eurobest is organized by the same team behind the Cannes Lions International Advertising Festival, the Dubai Lynx International Advertising Festival and Spikes Asia.
