adidas
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Design: adidas Originals Launches Stan Smith, Forever with three new sustainable iterations
MANILA, PHILIPPINES – For decades, the Stan Smith sneaker redefined what an athletic shoe can be. Representing the epitome of…
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Design: adidas Originals pays homage to hip-hop history with RUN DMC collaboration
MANILA, PHILIPPINES – adidas Originals celebrates the convergence of music and style with none other than the iconic group RUN…
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Design: New adidas store features local art by Quiccs and Mark Barretto
MANILA, PHILIPPINES – There’s a new creative hub in the neighborhood with the launch of the adidas Greenbelt 5 store…
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Campaign Spotlight: adidas and Beyoncé reveal second IVY PARK collection and “This is my Park” campaign
MANILA, PHILIPPINES – adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY…
Read More » - Philippine News
Design: Limited edition Quiccs NanoTEQ toys with adidas exclusive Girls Are Awesome Superstar collection
MANILA, PHILIPPINES – adidas Originals teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for…
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Campaign Spotlight: TBWA\Shanghai creates an adidas neo x Gudetama summer dance challenge
SHANGHAI, CHINA – adidas neo, the youth leisure sub-brand under the adidas Group has teamed up with Gudetama, the ever-popular…
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Campaign Spotlight: adidas’ Latest Global Running Campaign by TBWA\ Neboko Explores How ‘Fast’ is Different for Everyone
AMSTERDAM – Everyone has their own reasons for running. And the word ‘fast’ can mean something different to each and…
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Campaign Spotlight: 100% Unfair, TBWA\ NEBOKO reboots Adidas’ Most Famous Franchise, the all-new Predator 20 Mutator
AMSTERDAM – To mark the launch of Predator Mutator, adidas has created a campaign to celebrate the ‘unfair advantage’ that…
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Campaign Spotlight: 84.Paris Launches “Cities Made To Create” to Promote the Adidas Original x Foot Locker Collection CHILE 20
For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their…
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Campaign Spotlight: TBWANEBOKO and adidas harness the power of running to fight marine plastic pollution
AMSTERDAM – TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe…
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The key to adidas’ success
by Theda Braddock In the past few years, adidas has no doubt been a source of envy to brand managers…
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Campaign Spotlight: adidas and Isobar India say #ItsOnYou
SINGAPORE – Isobar, a leading global digital agency under the Dentsu Aegis Network, has launched #ItsOnYou, a digital campaign for adidas India. The mainstay is a…
Read More » - Global News
Eric Liedtke, Executive Board Member responsible for Global Brands at adidas, named CMO of the Year 2017
MUNICH – It was 1994 when Eric Liedtke (50) joined adidas, then as a Global Line Manager for Cross Training in…
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