LIA 2011 shortlists: China goes Non Traditional, Thailand maintains Print lead

GLOBAL, OCTOBER 5, 2011: Two additional shortlists have been released by the London International Awards, which held its judging last week in Las Vegas.

 

In the Non Traditional category, China represented Asia with three finalists: JWT Always Shanghai’s “The Skate Wash Denim” for apparel brand Metersbonwe and two for DDB Shanghai’s works for the China Environmental Protection Foundation, “Chopsticks, Not Chop-trees” and “Walk For Green”.

 

 

Print remains the territory of Thailand, whose Poster finalists also make appearances in the Print shortlist. Leading the way is Hakuhodo Asia Pacific/Spicy H, Bangkok with seven in the shortlist—one for the IT Works/Time Works campaign and two each for the single ads “House”, “Office” and “Laboratory”. 

 

Creative JuiceBangkok has three slots in the shortlist for its M Wrap campaign and the invidual “Chicken” and “Pork” executions. Euro RSCG Bangkok was also cited for its two Shieldtox Naturgard entries, “Chameleon” and “Frog”.

 

Ogilvy is the network to beat with eight finalists split between its Indonesia and Malaysia offices. Ogilvy Indonesia was shortlisted for two of its ads for Feminax, “Secretary” and “Housewife”, as well as for the JALA PRT “Mop”. Ogilvy Malaysia has two nods for its “Panadol Extra Traffic Blues” and an additional four finalists for its Pictionary campaign. 

 

 

Adding to the Malaysian count is McCann Erickson Malaysia’s “Perspectives” campaign for The New Straits Times.

 

Leo Burnett Hong Kong’s “Parallel Consequences” campaign for Greenpeace has mentions under Public Service/Social Welfare Campaign and Use of Illustration Campaign

 

JWT Shanghai earned three nods for its “Heaven and Hell” ad for Samsonite in Art Direction, Personal Items/ t Items and Use of Illustration.

 

With one finalist each, the Saridon campaign from BBDO Guerrero/Proximity Philippines and the Breast Cancer Foundation campaign from DDB Singapore round out the Asian shortlist.

 

The winners will be announced at the awards ceremony in London this November.

 

PRINT

Art Direction

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works House

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works Office

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works Laboratory

JWT, Shanghai Suitcase Heaven and Hell

Ogilvy Malaysia, Kuala Lumpur Panadol Extra Traffic Blues

 

Art Direction Campaign

McCann Erickson Malaysia, Petaling Jaya The New Straits Times Perspectives – Riot, Perspectives – Smuggling, Perspectives – Exploitation

 

Consumer Campaign

BBDO Guerrero/Proximity Philippines, Manila Saridon Butcher, Carpenter, Laundry

Creative JuiceBangkok (TBWA), Bangkok M Wrap Fish, Chicken, Pork

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works House, Office, Laboratory

Ogilvy Malaysia, Kuala Lumpur Pictionary Jet-Fighter, T-Rex, Wrestler

 

Cosmetics/Toiletries/Pharmaceuticals

Ogilvy indonesia, Jakarta Feminax Secretary  

Ogilvy indonesia, Jakarta Feminax Housewife  

Ogilvy Malaysia, Kuala Lumpur Panadol Extra Traffic Blues

 

Home Furnishings/Appliances

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works House  

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works Office  

Hakuhodo Asia Pacific/Spicy H, Bangkok IT Works / Time Works Laboratory

 

Household Products

Creative JuiceBangkok (TBWA), Bangkok M Wrap Chicken  

Creative JuiceBangkok (TBWA), Bangkok M Wrap Pork  

Euro RSCG Bangkok Limited, Bangkok Shieldtox Naturgard Chameleon  

Euro RSCG Bangkok Limited, Bangkok Shieldtox Naturgard Frog

 

Personal Items/ t Items

JWT, Shanghai Suitcase Heaven and Hell

 

Public Service/Social Welfare

Ogilvy indonesia, Jakarta JALA PRT Mop

 

Public Service/Social Welfare Campaign

DDB Singapore, Singapore Breast Cancer Awareness Pimple, Big Bottom, Bad Hair Day

Leo Burnett, Hong Kong Car Free Day Parallel Consequences – Melt, Parallel Consequences – Drought, Parallel Consequences – Flood

 

Recreational

Ogilvy Malaysia, Kuala Lumpur Pictionary Jet-Fighter  

Ogilvy Malaysia, Kuala Lumpur Pictionary T-Rex  

Ogilvy Malaysia, Kuala Lumpur Pictionary Wrestler

 

Use of Illustration

JWT, Shanghai Suitcase Heaven and Hell

 

Use of Illustration Campaign

Leo Burnett, Hong Kong Car Free Day Parallel Consequences – Melt, Parallel Consequences – Drought, Parallel Consequences – Flood

 

NON TRADITIONAL

Apparel

JWT Always Shanghai, Shanghai Metersbonwe The Skate Wash Denim

 

Public Service/Social Welfare

DDB China Group, Shanghai China Environmental Protection Foundation Chopsticks, Not Chop-trees