adspend
- Insight
Insight: Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
LONDON, UK — After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved…
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Insight: Alfi research suggests DOOH adspend to see dramatic increase in its overall share of the OOH advertising market
MIAMI, USA — In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however…
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Insight: eCommerce and online video to fuel 11% recovery in global adspend this year
LONDON, UK — Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and…
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Insight: Dentsu report highlights green shoots of ad spend recovery led by digital resilience, promising growth into 2022 in Asia Pacific
TOKYO, JAPAN — Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report. The twice-yearly report which…
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Insight: According to WARC, global advertising spend set to rise by 12.6% this year to reach US$665bn
LONDON, UK — Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from…
Read More » - Global News
Insight: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
LONDON, UK — Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023…
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Intelligence: 2017 sees biggest UK adspend on record at £22.2bn
LONDON – UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to…
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Global adspend set to rise 4.4% in 2016, 3.7% in 2017, driven by mobile formats – Warc
LONDON – Warc, the marketing intelligence service, expects global advertising spend to rise 4.4% to $561 billion this year, following…
Read More » - Global News
Warc: global adspend growth forecast to slow
GLOBAL – The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that growth in global advertising expenditure…
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