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Events: Creative Circle Conference 2021 Singapore challenges all to “Change Your Game”
SINGAPORE – This year’s theme focuses on game-changers. There are brands, organizations, agencies or individuals, resilient enough to pivot despite…
Read More » - Digital News
Brand & Business: Anzu and Saber Interactive partner on blended in-game advertising for PC & console title
TEL AVIV, ISRAEL – Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds…
Read More » - Global News
Brand & Business: Rakuten Advertising’s “Accelerate” quickens affiliate marketing growth and fuels market expansion
SINGAPORE – Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights,…
Read More » - Awards News
Awards: At this year’s Luum Awards, check out the creative agencies that worked to change the world
GENEVA, SWITZERLAND — The Luum Awards organization is happy to announce the winning agencies of this global challenge, which sought…
Read More » - Press Release
Brand & Business: Anzu and HUMAN partner to safeguard the in-game advertising space
TEL AVIV, ISRAEL — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the…
Read More » - Press Release
Brand & Business: GroupM teams up with GrabAds to help advertisers grow eCommerce footprint, harness retail media effectively
SINGAPORE — GrabAds, the advertising unit of Southeast Asia’s leading superapp, Grab, has teamed up with GroupM, the world’s leading…
Read More » - Technology
Brand & Business: Programmatic DV360-enabled campaign steps into the Philippines for the first time
MANILA, PHILIPPINES — Moving Walls, a global ad-tech player powers Philippines’ first-ever programmatic campaign with a well-known Korean multinational electronics…
Read More » - Insight
Insight: Content creation trends in the new world of advertising
SINGAPORE — The world of advertising production and the roles of the companies who inhabit it used to be clearly…
Read More » - Insight
Insight: ‘Good Old Days? Now on Digital,’ Cheil Worldwide’s Hyunchang Roh on ad company’s digital transformation at AD STARS
SEOUL, SOUTH KOREA – At AD STARS 2021 Online Festival, Cheil Worldwide’s digital campaign director, Hyunchang Roh, explored how an…
Read More » - Insight
News: The Ad Standards Council calls for its members to champion truth and fairness in advertising
MANILA, PHILIPPINES — Following the backlash of a recent beauty campaign, the Philippines’ Ad Standards Council (ASC) has released a…
Read More » - Global News
Brand & Business: FCB Inferno juniors create ‘AdLingo’ to take the confusion out of advertising jargon
LONDON, UK — FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown…
Read More » - Insight
Insight: Raising the Filipino flag — Marketing effectiveness showcase
MANILA, PHILIPPINES — For years, Filipinos have been recognized for their natural talents in different facets, may those be in…
Read More » - Insight
Insight: Alfi study predicts programmatic advertising spending to increase
MIAMI, USA —The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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