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- Global News
The 20 films you should not miss in the 14th Cinemalaya this August
MANILA – The Cultural Center of the Philippines and the Cinemalaya Foundation are set to roll out the red carpet…
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Campaign Spotlight: Serviceplan and METRO are making history presenting a new global brand campaign and brand identity
HAMBURG – The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success…
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Got an inspiring career moment? Share it on #MyJobStreetStories
MANILA – JobStreet.com has been a leading job portal in the Philippines and the go-to website of Filipinos who…
Read More » - Global News
3 scales of Transformation to help improve brands and consumer base
CANNES – Brands depend on advertising for relevance and reach. But during the Cannes Lions International of Creativity, industry leaders…
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Cannes Lions: A Cub’s Musings: Difference makes the difference
Words and photos by Katrina Olan, University of Asia & the Pacific CANNES – It’s been days since the Cannes…
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Cannes Lions: Hacking for Good at Cannes Lions
Words and photos by JR Ignacio, Dentsu Jayme Syfu CANNES – When I think of Cannes Lions, the first thing…
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ReadY&Refreshed: The Y&R Philippines’ Digital Upgrade Story
MANILA – Ever since their appointment, new Chief Executive Officer Onat Roldan and Chief Creative Officer Rey Tiempo have been…
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Zenith’s Advertising Expenditure Forecasts: Mobile share of advertising market to exceed 30% in 2020
Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s…
Read More » - Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
Read More » - Global News
Creative Innovators Programme to provide more opportunities for creative Filipinos thru Fellowship
TAGUIG – The creative economy makes up 3 percent of the world’s GDP and employs 29.5 billion people (CISAC, 2015).…
Read More » - Global News
Cannes Lions: Dentsu to hold seminar on ‘Androids, AI, and the Future of Human Creativity’.
CANNES – As Cannes Lions is just around the corner, Dentsu is going to hold a seminar entitled, ‘Androids, AI,…
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