Alexa
- Campaign Spotlight
Campaign Spotlight: Bridgestone partners with WATConsult to drive Voice Advertising on Amazon’s Alexa Platform
MUMBAI, INDIA — Audio advertising has captivated listeners for almost a century. However, unlike the past, today brands of all…
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Campaign Spotlight: Droga5 London’s global Amazon Alexa campaign ‘Prom’
LONDON, UK — In the latest campaign for Amazon Alexa, Droga5 London takes viewers on a journey of love, music,…
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Campaign Spotlight: Sachin Tendulkar now the voice for DBS on voice-enabled AI systems
MUMBAI, INDIA – The ongoing COVID-19 situation has brought about a paradigm shift in the way brands approach and communicate…
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Campaign Spotlight: The Wedding of The Year: Siri and Alexa Say Yes To Each Other In Vienna
In the run-up to EuroPride Vienna in June 2019, an unusual campaign draws attention to the LGBTQ+ destination Vienna. The…
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TECHNOLOGY: Alexa, You Can’t Shop With Us – What Retailers Miscalculate with Personalisation Technology
MANILA, January 28, 2019 — Studies show a shocking contrast between the way consumers and retailers view stores’ technology advancement…
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Ncikelodeon’s the SpongeBob Challenge kid skill launches on Amazon Alexa in Australia
SYDNEY – Kids can interact with their favourite characters from Bikini Bottom like never before as Nickelodeon Australia today unveils The SpongeBob…
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The Best Ads from Super Bowl LII
It’s that time of the year once more when action on the gridiron is matched by big ads. As Super…
Read More » - Global News
Voice is branding’s new frontier – WARC Toolkit 2018
24% of brands and 24% of agencies surveyed expect voice interfaces to be important to their business GLOBAL – Voice-enabled…
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