MANILA, MARCH 19, 2013 – On the second day of giving out awards, DM9JaymeSyfu is on a roll as the creative shop took home two metals at the end of the night – and Gold and a Silver Lotus for their ‘Bury the Past’ campaign for Fight Against EVAW (Electronic Violence Against Women).
The award, which took home a Gold Lotus during the first night of the awards show in the Interactive category, garnered the Gold for the Promo category and Silver for the Direct category.
Read more about the award here.
BBDO Guerrero’s ‘Pound/Stamp/Wash’ TVC series for Saridon bagged a Gold Lotus in the Film category. The campaign, which illustrates in the most graphic detail the sort of pain that every person must go through when experiencing headaches, is an international favorite in the awards circuit last year, winning metals in Spikes Asia, Cannes Lions, London International Awards, among others.
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TBWA\Santiago Mangada Puno’s ‘Project EDSA’ (Everyone Deserves Safe Air) campaign for Boysen Knoxout secured a Bronze Lotus in Outdoor category. The work, which can still be seen along EDSA today, is the world’s largest air purifier. Murals painted by internationally-renowned artists act like 8,000 trees filtering out the dangerous fumes and is said to eliminate up to 1,280 kg of nitrogen oxide from the air.
