Alphabet
- Insight
WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
Read More » - Insight
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
Read More » - Digital News
Insight: YouTube ad revenues surge 46% in Q4 2020 to nearly $7 billion
LONDON, UK — Google parent company Alphabet had a blockbuster Q4 2020, thanks in part to YouTube ad revenue. According…
Read More » - Global News
Cannes Lions 2017: Google’s machine learning solutions to very human problem of online bullying
We know these numbers to be true because we have seen and experienced them for ourselves: 72% of the global…
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