Amazon
- Insight
WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’
Joji JacobCANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category “where…
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WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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The Age of Cynicism and the rise of personal purpose, outlined by Havas’ Meaningful Brands 2023 study
MUMBAI, INDIA — The latest edition of Havas‘ proprietary Meaningful Brands 2023 report reveals how consumers have moved from being cynical…
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Insight: Amazon, TikTok and Spotify top Kantar’s rankings for most preferred ad environments
LONDON, UK — Data analytics and brand consulting company Kantar has identified ecommerce platform Amazon as the global media brand…
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Campaign Spotlight: Luxury Stores at Amazon presents ‘Luxury, with a smile’ by Fred & Farid Los Angeles
LOS ANGELES, USA — In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon has released…
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Campaign Spotlight: Ogilvy & Amazon unbox real people and their stories
MUMBAI, INDIA — If there is one thing that every human being shares with everyone else, it is the ability…
Read More » - Awards News
Awards: Cannes Lions announces 2022 jury members
CANNES, FRANCE — Cannes Lions has announced its 2022 jury line-up of global experts, selected to define the global benchmark…
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Campaign Spotlight: Bridgestone partners with WATConsult to drive Voice Advertising on Amazon’s Alexa Platform
MUMBAI, INDIA — Audio advertising has captivated listeners for almost a century. However, unlike the past, today brands of all…
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Campaign Spotlight: Amazon SG keeps it real with Crazy Rich Asian spin-off featuring original film’s extras
SINGAPORE – This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions…
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Campaign Spotlight: Droga5 London’s global Amazon Alexa campaign ‘Prom’
LONDON, UK — In the latest campaign for Amazon Alexa, Droga5 London takes viewers on a journey of love, music,…
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Campaign Spotlight: Martin Solveig teams up with Prime Video & HEREZIE to remake the music video for his worldwide hit ‘Hello’
PARIS, FRANCE — Amazon Prime Video announced today that it partnered with Martin Solveig & the advertising agency HEREZIE to create a new nocturnal…
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Campaign Spotlight: Finding the new ways of Colombia: the TV show that brought together the talent of McCann, Chevrolet and Discovery
CAQUETÁ, COLOMBIA — In April, the documentary “Finding the New Roads of Colombia” was premiered on Discovery Channel across Latin…
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