apac
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People
Dentsu appoints Prerna Mehrotra as Chief Client Officer for APAC
ASIA PACIFIC — Creative agency Dentsu has announced the appointment of Prerna Mehrotra as Chief Client Officer, dentsu APAC, expanding…
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People
Susannah Llewellyn to drive InMobi’s strategic growth as VP of Agency Partnerships for Asia Pacific
SINGAPORE – InMobi, a leading provider of content, monetization, and marketing technologies, today announced that it has appointed Susannah Llewellyn as…
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Campaign Spotlight
Park Hyung Sik stars in Heineken’s ‘The Ghosted Bar’ campaign by Le Pub APAC, a reminder to work responsibly
SINGAPORE – Heineken’s latest “Work Responsibly” campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the…
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People
Wunderman Thompson’s three key appointments strengthen its technology and content capabilities in APAC
SINGAPORE – Wunderman Thompson announces three key appointments across technology and content with Hasan Hasnie, Geoff Smeaton and Nicholas Yeam joining…
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Insight
Yahoo unpacks the ‘Metaverse Generation,’ explains the differences between Gen Z and Millennials
SINGAPORE – Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? A new survey…
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Insight
Vonage’s new study reveals technology gap prevents meaningful connections and risks loyalty among customers
SINGAPORE – Vonage, a global leader in cloud communications helping businesses accelerate digital transformation, has unveiled new research that shows businesses…
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Awards News
One Asia Creative Awards 2022 unveils this year’s winners, Ogilvy Group wins big with major honors
SHANGHAI, CHINA — Ogilvy Mumbai had an outstanding showing in the ONE Asia Creative Awards 2022, picking up Best of Show, two Best of Disciplines, and the…
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Insight
Dentsu and Kantar explore APAC marketers’ role in achieving corporate sustainability ambitions
SINGAPORE – Creative agency network Dentsu and data analytics and brand consulting company Kantar has launched Marketing a Better Future,…
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Press Release
Ad fraud continues to rise in Asia Pacific, despite regional brands leading in risk reduction globally
SINGAPORE — Integral Ad Science (IAS), a global leader in digital media quality, released the seventeenth edition of the Media…
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Awards News
Awards: Ogilvy, The Womb, Mondelez, and Cadbury bring home top honors at the 2022 APAC Effies
SINGAPORE — At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific…
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Global News
New Business: Award-winning digital studio Two Bulls joins Dept in APAC expansion
AMSTERDAM, NETHERLANDS — Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT®, one of the fastest-growing…
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Press Release
New Business: Meltwater powers up for Asia-Pacific growth with team expansion and new clients
SYDNEY, AUSTRALIA — Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as…
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Press Release
Campaign Spotlight: Electriclime director Nicholas Lam celebrates Asian American Pacific Islander Heritage Month with passionate piece for MTV
SINGAPORE — For director Nicholas Lam, representing Asian culture within his films has always been part of his life’s work.…
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