ASIA-PACIFIC – DDB China Group has been awarded a Silver in the category of Best Integrated Communications Campaign by the Promotion Marketing Awards of Asia. The Johnson & Johnson campaign, Clean & Clear One Day Challenge, was held nationally from April to June with the final event being conducted in Shanghai. Final execution depended on a fully integrated approach, which involved DDB Shanghai, Tribal DDB and RAPP China.
"The quality of campaigns this year far surpassed those of the previous years, in particular the focus on result orientation was prevalent in campaigns across all countries," said panel member Ambika Sharma, CEO, Jagran Solutions India.
