Singapore – McCann Erickson, SIngapore was awarded the first ever Grand Prix at the Effies Singapore Awards 2009 for the campaign “Raffles Place Ghost” recently. The campaign also took home a Gold award at the same show.
The multi-award-winning campaign–developed for recruitment firm–featured a viral video of two executives encountering a ghost while working late. Created on a shoestring budget of S$100,000, the campaign created controversy last year as international and local media speculated on the authenticity of the clip. Since then, the campaign has gone around the world and picked up a string of awards and accolades from leading award shows including AdFest, Creative Circles Awards and The Webby Awards.
Farrokh Madon, executive creative director of McCann Erickson Singapore, said of their win, “To win Singapore’s first ever Effies Grand Prix vindicates my belief that great creativity leads to great brand awareness and sales.”
From a total of 80 entries across 35 categories, a total of 19 awards, including one Grand Prix, four Gold, seven Silver and seven Bronze awards were handed out at Effies Singapore Awards 2009.
