augmented reality
- Fashion
Fashion: H&M launches new sustainability concept with the debut collection Science Story
MANILA, PHILIPPINES – H&M has long been dedicated to making positive change and to drive progress within sustainable fashion. The…
Read More » - Featured
People: Luke Ritchie, Nexus Studios’ Head of Interactive Arts, on AR ‘enhanced locations’ at AD STARS 2020
LONDON, UK – Nexus Studios’ Head of Interactive Arts, Luke Ritchie, explores how next-generation Augmented Reality is influencing how we…
Read More » - Events
Events: Virtuality evolves into online event with French digital platform Teemew
FRANCE – Virtuality, a professional showroom dedicated to virtual and augmented realities (VR/AR), will hold its fourth edition in partnership…
Read More » - Digital News
Digital: Hendrick’s Gin takes World Cucumber Day festivities online with new AR game
After months of the world going off (and still going) on an unexpected tangent, we’ve finally come halfway. And while…
Read More » - Digital News
Digital: Unilever Launches #BeautyThatCares Sale with Augmented Reality Feature on Facebook
When shopping involves not just buying something for yourself, but also showing care for something bigger, it becomes all the…
Read More » - Digital News
Digital: Apple Offers Augment Reality Art Sessions Through “[AR]T” Featuring Works by Leading Contemporary Artists, Curated in Partnership with the New Museum
Cupertino, California — Apple has opened registrations for a series of new art-based Today at Apple augmented reality (AR) experiences,…
Read More » - Digital News
Digital: Facebook Ends Private Beta for AR Platform Spark; Now Open to Content Creators
Love funky filters on Instagram? Well, you can now start making your own too, and it’ll be part of the…
Read More » - Digital News
Dentsu Develops “Fanglass” Mixing Reality and VR to Provide a New Spectator Sports Experience
TOKYO – Up to now, Dentsu has promoted business in the VR domain through investment in LiveLike Inc., a U.S.…
Read More » - The Magazine
Moving Between Worlds: How Lives are Transformed by Advances in AR, VR and Machine Learning
Words by Mike Ng Illustration by Terence Eduarte In blurring the lines between the physical and digital space, the thrust…
Read More » - Campaign Spotlight
Safeguard Philippines goes mobile interactive, launches augmented reality app
MANILA – Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented…
Read More » - Videos
adoboLIVE! Victor Knaap, Main Monk at MediaMonks, on the rise of AR and “AR natives” af Spikes Asia 2017
Elaborating on the talk he gave at Spikes Asia 2017, Victor shares how he’s been enjoying the festival, why AR…
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ADFEST 2017: Luke Ritchie, Head of Interactive Arts, Nexus Studios
The first speaker at ADFEST 2017, Luke talks about the next frontier on virtual storytelling and the importance of virtual,…
Read More » - Digital News
Virtual Reality and Augmented Reality offer extensive marketing benefits for brands – Warc Toolkit 2017
LONDON – Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with…
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