B2B Marketing
- Insight
B2B marketing leaders optimistic about the year ahead, strives for ‘collective confidence’ with buyer groups
SINGAPORE — After a challenging year of tighter budgets and heightened pressure to prove ROI, business-to-business (B2B) marketing leaders regionally…
Read More » - Brand & Business
Havas acquires UK-based global B2B marketing agency Ledger Bennett
LONDON, UK — Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high-growth B2B space both in the UK and…
Read More » - Technology
More than three-quarters in the Philippines feel confident about using AI tools, finds LinkedIn
MANILA, PHILIPPINES — Marketers in APAC are ready to embrace AI, with more than three-quarters (76%) feeling confident about using…
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