Back Market
- Campaign Spotlight
Back Market and Marcel cleverly use Apple’s AI to highlight sustainability
PARIS, FRANCE — During Apple‘s latest Keynote, held on the evening of September 09, the brand unveiled several new products, including…
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Campaign Spotlight: New is old in “Freedom”, the new Back Market campaign created by Marcel Paris
PARIS, FRANCE – And yet, despite these major societal advances, there is a diktat that we have never questioned. That of…
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Campaign Spotlight: Back Market and Marcel Invites People to Change their Point of View on the Refurbished by Hijacking an Iconic Campaign
Last May, Back Market, the French leader in the sale of refurbished high-tech products, launched its new signature: “New is Old”.Determined to…
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