Bench
- Fashion
TernoCon’s 4th edition revitalizes the art of Filipino clothing through mentorships and workshops
MANILA, PHILIPPINES — TernoCon, a national terno-making (clothing-making) convention and competition for Filipino designers, continues its mission of preserving and…
Read More » - Events
CCP and Bench roll out the 4th edition of TernoCon with its first workshop this June
MANILA, PHILIPPINES — TernoCon, a terno-making (set-of-clothes-making) convention and contest, commenced with its first workshop-mentoring for the finalists on June…
Read More » - Brand & Business
Bench Better Made made better with washable tags
MANILA, PHILIPPINES — In 2020, Bench, the Philippines’ leading fashion and lifestyle brand, launched its first eco-conscious apparel line, Better…
Read More » - Awards News
Leo Burnett Manila, TBWA\SMP, Gigil, and BBDO Guerrero land shortlist spots at The One Show with unforgettable campaigns
MANILA, PHILIPPINES — The One Show is back for its gold anniversary, and for its 50th year, entries from almost…
Read More » - adoboPicks
Celebrate Filipino LGBTQ+ youth, groundbreaking women in sports, and art that paves way for recovery in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Campaign Spotlight
Bench pays an ode to ‘Curtain Coukure’ and the creativity of Filipino LGBT youth with TBWA\SMP
MANILA, PHILIPPINES — The boundless creativity and imagination of Filipino LGBT youth takes center stage in a captivating new campaign…
Read More » - Campaign Spotlight
adoboPicks: 5 Iconic Filipino ads that got LGBTQ representation right
MANILA, PHILIPPINES — The LGTBQ+ community is one of the most under-represented sectors in advertising. Every year, during Pride Month,…
Read More » - Campaign Spotlight
Campaign Spotlight: Bench’s data-driven approach takes Australian non-alcoholic spirits brand, Lyre’s Spirits, international during festive season
SYDNEY, AUSTRALIA — Lyre’s Spirits is a home-grown Australian non-alcoholic spirits company that recreates popular cocktails to taste exactly like…
Read More » - Technology
Technology: Bench debuts new marketing intelligence platform in APAC to rapidly connect ad platforms and scale campaigns
SINGAPORE — Leading programmatic solutions provider Bench has announced the launch of Bench Connect, a marketing intelligence platform for brands…
Read More » - Philippine News
Brand & Business: Filipino Fashion House BENCH Shows Support to Employees, COVID-19 Frontliners Through Aid and Donations
MANILA, PHILIPPINES – Two weeks into the Enhanced Community Quarantine has had the entire city paralyzed, with businesses temporarily closing…
Read More » - Campaign Spotlight
Campaign Spotlight: Bench Goes Old School with the Barbers Pomade, Urges Men to “Be the Leading Man” with TBWA\ SMP
MANILA, PHILIPPINES – Styles may come and go, but there’s no denying the appeal of a classic. Commuters got a shot…
Read More » - Philippine News
Arts & Culture: CCP, Bench, & SM Mall Of Asia Collaborate For Ternocon 2018 Exhibit Tour
Images courtesy of BENCH from the Ternocon CCP Event November 2018 The Cultural Center of the Philippines, BENCH and the…
Read More » - Campaign Spotlight
Campaign Spotlight: TBWASMP Nabs the Philippines’ Only 2019 Webby Award for “Smells Like A Girl”, The Internets Highest Honor
NEW YORK – Manila-based agency TBWA\Santiago Mangada Puno nabs the Philippines’ only Webby Award this year for its online film…
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