BETC Paris
- Campaign Spotlight
September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
Read More » - Campaign Spotlight
BETC Paris takes on Saudi Tourism Authority’s newest campaign, highlighting a new adventure in an untouched land
PARIS, FRANCE — In a world where we have seen it all, done it all, there is still one untouched land…
Read More » - Campaign Spotlight
Citroën and BETC Paris take aim at the elite in revolutionary-themed campaign for new ë-C3
PARIS, FRANCE — For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far…
Read More » - Campaign Spotlight
Heetch and BETC open all gates of Paris ring road with rapper Kool Shen
PARIS, FRANCE — Porte d’Ivry. Porte de Clichy. Porte d’Italie. The gates of the ring road linking Paris and the suburbs…
Read More » - Campaign Spotlight
Heetch and BETC launch ‘First Conversation,’ bringing psychologists and mental health ambassadors on board
PARIS, FRANCE — “Depression is for the weak.” Yet in 2024, one in five young people suffer from depressive disorders. However,…
Read More » - Awards News
Grand LIA winners BETC Paris and DDB Chicago dominate this year’s TV/Cinema and Online Film categories
LAS VEGAS, USA — London International Awards, one of the world’s most prestigious global award shows, announced the winners and finalists as each jury completed judging. After…
Read More » - Campaign Spotlight
Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
Read More » - adoboPicks
This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Campaign Spotlight
Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
Read More » - Campaign Spotlight
Campaign Spotlight: Disneyland Paris drops its 2021 Christmas advert with BETC
PARIS, FRANCE — Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your…
Read More » - Campaign Spotlight
Campaign Spotlight: Michelin rides high with Mercedes AMG in ‘Smash the laptime’ by BETC Paris
PARIS, FRANCE — Michelin is the exclusive supplier of tires for the Mercedes-AMG GT Black Series, the most powerful production…
Read More » - Campaign Spotlight
Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
Read More » - Campaign Spotlight
Campaign Spotlight: Bouygues Telecom Launches New Brand Positioning with Heartwarming Film by BETC
PARIS, FRANCE – The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward…
Read More »