BETC Paris
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Campaign Spotlight
Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
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adoboPicks
This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Campaign Spotlight
Campaign Spotlight: Disneyland Paris drops its 2021 Christmas advert with BETC
PARIS, FRANCE — Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your…
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Campaign Spotlight
Campaign Spotlight: Michelin rides high with Mercedes AMG in ‘Smash the laptime’ by BETC Paris
PARIS, FRANCE — Michelin is the exclusive supplier of tires for the Mercedes-AMG GT Black Series, the most powerful production…
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Campaign Spotlight
Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight
Campaign Spotlight: Bouygues Telecom Launches New Brand Positioning with Heartwarming Film by BETC
PARIS, FRANCE – The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward…
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Campaign Spotlight
Campaign Spotlight: BETC Brings Fans 24m Underground to Catch the Secret Series Preview for 13th Street’s Thrilling New Show, “Trauma”
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop…
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Campaign Spotlight
Campaign Spotlight: This New Billboard by BETC Absorbs Noise Pollution to Recharge the PEUGEOT e-208 with Acoustic Sensors
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of…
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Campaign Spotlight
Campaign Spotlight: An Ad that Doubles as a Netflix Quest, BETC Paris and Bouygues Telecom Challenges Viewers to “Spot The Reference”
Bouygues Telecom, the leading French Telecom’s operator that had the internet going crazy over their Awkward Dad dancing to Redbone’s…
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Campaign Spotlight
Campaign Spotlight: BETC Paris Creates A Heist in the Tropics for Schweppes’ Newest Citrus-Flavored Drink Starring 3 Cheeky Monkeys
It all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to…
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Campaign Spotlight
Campaign Spotlight: Big stories come alive on the big screen for Pathé Gaumont by BETC Paris
For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story, a true declaration of…
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Campaign Spotlight
Campaign Spotlight: Sébastien Loeb needs a hand in the city in the new campaign of BETC Paris for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sébastien Loeb in a comical…
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