BETC
- Campaign Spotlight
Campaign Spotlight: Duolingo invited every Emily in the world to improve their French for the launch of “Emily in Paris” season two
PARIS, FRANCE — For the launch of Season Two of “Emily in Paris”, Duolingo offered its premium membership, Duolingo Plus,…
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Campaign Spotlight: French actor Kad Merad suffers from success of previous commercial in funny new CANAL+ commercial by BETC
PARIS, FRANCE — It’s an ad about an ad. Last November 2020, CANAL+ launched an ad campaign where stars of…
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Campaign Spotlight: Manor shows what really matters during Christmas in ad by BETC
BASEL, SWITZERLAND — After 4 years of collaboration, the Swiss department store Manor partners once again with BETC for the…
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Campaign Spotlight: French telco Bouygues Telecom brings back the memory of Johnny Hallyday for Christmas
PARIS, FRANCE — In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the…
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Campaign Spotlight: Football club creates simple hack around vaccination QR codes
PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help…
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Campaign Spotlight: Validated by the streets to launch the season 2 of its TV series “Validé”, BETC and CANAL+ imagine an authentic campaign that starts straight from the streets
PARIS, FRANCE — “Validé” is back on Canal+ for a long-awaited second season, after a first season that broke the…
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Campaign Spotlight: Disneyland Paris drops its 2021 Christmas advert with BETC
PARIS, FRANCE — Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your…
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Campaign Spotlight: Coca-Cola launches ‘Real Magic’ brand platform, including refreshed brand identity and global campaign
USA — Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand…
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Brand & Business: BETC HAVAS CAFÉ to launch in an iconic street in Sao Paulo, Brazil
SAO PAULO, BRAZIL — In December, Rua Oscar Freire, one of the most iconic and charming streets in Sao Paulo,…
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Campaign Spotlight: Keep on Fallin’ — The new Bouygues Telecom film by BETC
PARIS, FRANCE — Would the one that has never dropped its smartphone raise its hand? No one? Yes, that’s also…
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People: BETC expands its management with promotion of Mehdi Benali and Mathieu Laugier as Managing Directors
PARIS, FRANCE — BETC is an agency that grows along with its talent. To start this new season, the agency…
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Campaign Spotlight: Ba&sh launches Born Collective, its new brand platform by BETC
PARIS, FRANCE — Ba&sh heroes the power of collaboration with its new platform ‘born collective’. In an industry that favours…
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Campaign Spotlight: DISTANCE running store gets runners to break the law, actual pictures from speed cameras used for outdoor campaign
PARIS, FRANCE — Last Monday, a new law was put into practice in France limiting the speed limit for vehicles…
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