BETC
- Campaign Spotlight
Campaign Spotlight: A small step for man, a giant brawl for Humankind — BETC rewrites history with SEGA for the launch of the “Humankind” video game
PARIS, FRANCE — For the launch of the new Humankind video from SEGA, BETC unveils a lunar film that revisits…
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Campaign Spotlight: Intima joins the fight against endometriosis with a new campaign by BETC
PARIS, FRANCE — The new campaign by Intima (Reckitt), maker of feminine hygiene products, highlights the brand’s commitment in its…
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Campaign Spotlight: Michelin rides high with Mercedes AMG in ‘Smash the laptime’ by BETC Paris
PARIS, FRANCE — Michelin is the exclusive supplier of tires for the Mercedes-AMG GT Black Series, the most powerful production…
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Campaign Spotlight: O GLOBO changes its logo and brings an exclusive edition to celebrate the International Day of Pride LGBTQIAP+
SÃO PAULO, BRAZIL — As a way to promote gender equality and diversity, O GLOBO published a special edition for the International LGBTQIAP+ Pride Day.…
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Campaign Spotlight: TCL partners with football superstars ahead of Euro tournament
PARIS, FRANCE — As live sports are making a comeback after a year of Covid, TCL Electronics and its Havas…
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Campaign Spotlight: ‘You Body Hair. Your Choice.’ Veet releases new brand platform with BETC
PARIS, FRANCE – With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be…
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Campaign Spotlight: Mass international solidarity campaign launched in support of Maria Ressa on World Press Freedom Day
MANILA, PHILIPPINES — On World Press Freedom Day 2021, Reporters Without Borders (RSF) and the #HoldTheLine coalition have launched an…
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Campaign Spotlight: Crocodiles play collective
PARIS, FRANCE — Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of…
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Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight: Rekindle your relationship on Valentine’s Day with Bouygues Telecom and BETC
PARIS, FRANCE – Smartphones have radically changed the way we live our relationships, making our exchanges simpler, freer and richer……
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Campaign Spotlight: New CANAL+ Africa brand campaign, ‘CANAL+ Together Everyday’ by BETC
PARIS, FRANCE – CANAL+ INTERNATIONAL, and its ad agency BETC, has unveiled a new brand campaign that will air in…
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Campaign Spotlight | France : L’Auberge des Migrants hacks Amazon for an innovative fundraising campaign
FRANCE – Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for…
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Campaign Spotlight: “Give For Good” Lacoste transforms its delivery slips into a gesture of solidarity for those in need
PARIS, FRANCE – Because the best proof of elegance is to play collectively, Lacoste and BETC are ending this very particular…
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