BETC
- Campaign Spotlight
Campaign Spotlight: Reality only exists if someone reports it, BETC and Reporters without Borders fight for facts
PARIS, FRANCE – Now more than ever, it is crucial to be informed and have access to facts. In a…
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Campaign Spotlight: French singer Kendji Girac teams up with Droit de Regard & BETC, shows the difficult reality many French people experience everyday
FRANCE – Well-known French musician Kendji Girac rose to fame after winning season three of renowned music competition The Voice.…
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Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight: Terry’s Chocolate Orange returns to TV with new ‘Deliciously Unsquare’ campaign
LONDON, UK – BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the…
Read More » - Awards News
Awards: New special honours at Cresta Awards 2020 as BBDO holds network and agency titles
LONDON, UK – BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies…
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Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight: BETC Paris festive campaign celebrates Schweppes 150th anniversary
PARIS, FRANCE — In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or…
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Campaign Spotlight: The Red Star Fans are Now Officially Part of the Team as BETC Create an Alternative Third Club Jersey
FRANCE – French football club Red Star with agency BETC has released its version of the third shirt as a…
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Campaign Spotlight: Being a Responsible Consumer Can Be Hard, and E.Leclerc is Right Here to Help You with BETC
PARIS, FRANCE – BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people…
Read More » - Digital News
Intelligence: BETC Shares its 2019 Sustainable Development Report, Showcasing How the Agency’s CSR Strategy Has Evolved
BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant…
Read More » - Global News
People: BETC Etoile Rouge Strengthens its Management Team with Florence Bellisson Taking on The Role of CCO
After spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermès and more recently…
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Campaign Spotlight: The Scoreboard at the 2019 Women’s Paulista Championship Changed to Reflect the Gender Wage Gap, with BETC São Paulo
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention…
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Campaign Spotlight: BETC Brings Fans 24m Underground to Catch the Secret Series Preview for 13th Street’s Thrilling New Show, “Trauma”
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop…
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