The AOY ceremonies will be a farewell for JimenezBasic as we know it. Beginning Monday, Sept. 1, the shop will be known as Publicis JimenezBasic.
The agency is the country’s largest in creative-only billings. It proudly takes the name of its global holding company, towards more global business and a clearer identity for the agency as part of Publicis.
According to co-CEO Bebot Ngo, the move does not in any way affect account assignments. The agency’s management, financials, and talent pool will remain separate from other local Publicis entities: creative agency Publicis Manila and media agencies Starcom and Zenith Optimedia.
Sponsor
