ASIA-PACIFIC – SYDNEY, AUSTRALIA, MARCH 1, 2011 – UFC (Ultimate Fighting Championship) has appointed PHD to be its media agency of record. The appointment began this month with the promotion of UFC’s second event in Australia (127), held recently at the Acer Arena. The event sold out in record time.
Andy Littlewood, Director of Analytics at PHD, said, “I am a personal fan of the UFC and it’s a great honour to be working with them here in Australia. We look forward to helping them build an even bigger brand and, most importantly, become a household name.
Marshall Zelaznik, UFC Managing Director of International Development, said, “we were impressed by PHD’s offering. They have shown a very high level of creativity and accountability, backed by sophisticated planning and trading systems.”
UFC is a mixed martial arts competition with a worldwide following.
