brand strategy
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MAD Stars 2024 welcomes acclaimed marketer Fernando Machado as keynote speaker
BUSAN, SOUTH KOREA — MAD STARS is deeply honored to have creative marketing maestro, Fernando Machado, as the keynote speaker…
Read More » - Campaign Spotlight
GIO and Ogilvy show the precious value of everyday items
SYDNEY, AUSTRALIA — Car insurance company GIO has unveiled a new brand platform through creative agency Ogilvy, marking a new…
Read More » - People
Alex Creamer and Michelle Teh to lead as Houston’s Creative and Design Directors
SYDNEY, AUSTRALIA — Brand strategy and design consultancy Houston has strengthened its creative offering, announcing the appointments of Alex Creamer…
Read More » - People
Clemenger BBDO marks new chapter with appointment of Adrián Flores as Chief Creative Officer
MELBOURNE, AUSTRALIA — Creative agency Clemenger BBDO has laid another formidable foundation in its transformation by appointing seasoned global creative…
Read More » - New Business
Fred & Farid redefines advertising with global AI production studio Aimagination
LOS ANGELES, USA — From the beginning of AI’s emergence in the industry, creative agency Fred & Farid kept an…
Read More » - People
LePub Asia Pacific bolsters creative team with four key appointments in Singapore
SINGAPORE — LePub APAC has made four key appointments at its Singapore headquarters. Belynda Sim-Mak has joined as a Cultural Strategist from her previous role as…
Read More » - New Business
Dentsu India wins integrated communication mandate for Bharatbenz
MUMBAI, INDIA — BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles, is the wholly owned subsidiary of Daimler…
Read More » - People
Yahoo appoints Sona Iliffe Moon as new Chief Communications Officer
SINGAPORE — Yahoo announced the appointment of Sona Iliffe-Moon as Chief Communications Officer. She brings over 20 years of experience leading strategic consumer, crisis, and…
Read More » - Press Release
We Are Social bolsters innovation arm, Xyz, with a broader scope and new leadership
SINGAPORE — Global socially-led creative agency We Are Social has reaffirmed its commitment to investing in future-focused technologies, by announcing a number of updates to…
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