Branding Nerd
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Bingo Soriano of Branding Nerd on the ’employer branding’ framework versus ‘branding’
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Events: Branding Nerd comes back to gear up young marketers and business owners with the foundations of branding
MANILA, PHILIPPINES — adobo magazine and Branding Nerd are hosting yet another series of The Brand Architecture, a four-part course…
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Events: The Brand Architecture, a successful event on educating young entrepreneurs about branding
MANILA, PHILIPPINES – For three consecutive Tuesdays in March, Branding Nerd and adobo magazine held private webinars on foundational branding…
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Insight: Branding Nerd delves into LifeWear® Magazine and how Uniqlo®’s promotional strategy became a brand in itself
MANILA, PHILIPPINES — In various previous blogs from Branding Nerd, they have featured the ‘promo‘ strategy of the likes of BGC through art, Sperry® through…
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Insight: Branding Nerd looks into Sperry®: an 86-year old boat shoe brand connecting with today’s youth through micro-influencers and co-branding
MANILA, PHILIPPINES — In a previous blog on Red Bull® x GoPro®, Branding Nerd talked about the concepts of ‘co-marketing’…
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Insight: Branding Nerd studies Happy Helpers®: a social enterprise brand with a clear and consistent brand personality
MANILA, PHILIPPINES — Today, Branding Nerd takes a deep dive into the social enterprise brand, Happy Helpers. In our previous…
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Insight: Branding Nerd explores Netflix—a brand that secured global market leadership through product evolution
MANILA, PHILIPPINES — In Branding Nerd’s previous blog on LEGO®, they talked about ‘product strategy’ as part of the six…
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Insight: Branding Nerd delves into Red Bull® and GoPro®, a brand partnership that has defined the meaning of co-marketing excellence
MANILA, PHILIPPINES — At a quick glance, it may not seem like Red Bull and Go Pro have much in…
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Insight: Branding Nerd on Gojek, a brand with a clear focus to remove friction from people’s lives
MANILA, PHILIPPINES — First established in Indonesia in 2010, Gojek started with the simple mission of helping Indonesians overcome the…
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Insight: Brilliant brands — adobo Talks x Branding Nerd breakdown the essentials of strong brands in the Young Marketers Program
MANILA, PHILIPPINES — As the world continues to reel over the economic and societal effects of the ongoing pandemic, businesses…
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Insight: Zoom: A brand that zoomed past its competitors through its pricing strategy
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Insight: Kopiko®: A brand that grabbed market leadership through market segmentation
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere…
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Insight: Promoting the brand through art – how BGC became the “Home for Passionate Minds”
MANILA, PHILIPPINES – Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere…
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