brands
- Insight
Insight: Why are more consumers cynical of brands today?
MANILA, PHILIPPINES — The pandemic has created a shift in consumer mindsets. Customers who are now chiefly online are more…
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Insight: Twitter insights reveal what are the Filipino Millennials up to
MANILA, PHILIPPINES — Whatever generation someone belongs to, there will always be topics and interests that they can relate and…
Read More » - Global News
Insight: Talkwalker uncovers the secrets businesses need to know to boost their brand love
NEW YORK, USA — Talkwalker, the leading consumer intelligence platform, has released their latest edition of their Love Brand Story.…
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Insight: The new iProspect Future Focus 2021 Report explores the intersection of consumer attention, commerce and data
SINGAPORE – Today, iProspect, a dentsu company, officially launches Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry…
Read More » - Awards News
Awards: Red Dot Award: Brands & Communication Design 2021 starts on March 22
ESSEN, GERMANY — The next round of the Red Dot Award: Brands & Communication Design commences on March 22, 2021.…
Read More » - Global News
Insight: Havas Group releases new Meaningful Brands global study, reveals expectations from brands in post-lockdown world
SINGAPORE – A crisis changes consumer relationships with brands and their expectations from products and services. To understand these shifts,…
Read More » - Campaign Spotlight
Campaign Spotlight: The Leo Burnett Group Thailand launches ‘Endless Love’ campaign for Brand’s Bird’s Nest
BANGKOK, THAILAND — The Leo Burnett Group Thailand recently launched film advertisement “Endless Love” for for Brand’s Suntory (Thailand), within…
Read More » - Philippine News
Events: Country CEO of Dentsu Aegis Network’s Donald Lim on the Digital Landscape and the Future of Print
The biggest disruptor in the digital age is not the technology but the people — this is what the Country…
Read More » - Global News
Intelligence: WARC Global Ad Trends – A focus on print and digital publishing
GLOBAL – Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation…
Read More » - Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
Read More » - Global News
Rupen Desai: Why brands need to think more ‘human’
TAGUIG – In the 2018 adobo-Tambuli Asia Pacific Conference, with the theme “Data + Brands + Humanity #BeHuman”, Edelman’s Vice…
Read More » - The Magazine
Facebook Frenzy: How the App’s New Algorithm Affects Brands, Businesses, and Publishers
Words by Nadz Ruiz From helping users “find relevant content”, Facebook is now moving towards having “more meaningful interactions”. Last…
Read More » - Global News
Gunn Media100 reveals the world’s best campaigns, agencies and brands for media excellence in advertising
GLOBAL – Gunn Report, the global index of excellence in advertising, has released the results of the 2018 Gunn Media 100,…
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