Cheil
- Campaign Spotlight
Creative team create campaign to celebrate 10 years of Record Store Day
LONDON – Creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store…
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Blind photographer shows the world’s beauty in Samsung campaign by Cheil Russia
MOSCOW – Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a…
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Cheil Worldwide created a thermal ad to promote Uniqlo’s thermal wear
SEOUL – Cheil Worldwide has created an advertisement for Uniqlo that not only promotes its heat-generating thermal wear, HEATTECH, but…
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ADFEST 2017: Wain Choi, Chief Creative Officer, Cheil Worldwide
Wain talks about his experience serving as jury president for Film and Radio Lotus at ADFEST and the state of…
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Cheil Ukraine’s ‘Teddy Bears’ film for Samsung Electronics redefines washing machine advertising with storytelling and emotion
KYIV – Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new…
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Young Lotus Workshop brief revealed, 16 teams from 16 Asian countries participating
PATTAYA – Considered a highlight of ADFEST since being introduced in 2004, the two and a half day Young Lotus…
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Cheil London reveals maiden campaign for Etihad Airways positioning the airline as a hospitality brand
LONDON – Cheil London has launched its debut work for Etihad Airways, since winning the account earlier this year. The…
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Women’s Equality Party appoints Cheil as lead creative agency
LONDON – Cheil London has been appointed as the Women’s Equality Party’s lead creative agency without a pitch. Cheil has…
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Cheil London names Peter Zillig as new chief executive
LONDON – Cheil London has appointed Peter Zillig, a former chief executive of Havas Worldwide New York as the chief…
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4 things to remember when creating VR that actually works according to Cheil’s UX Director Minah Kim
SINGAPORE – As more and more brands are exploring the possibilities of virtual reality or VR, many things can go…
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Man with worst Instagram account ever has pictures transformed by Samsung Galaxy S7
DELFT – Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant…
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Cheil Hong Kong relaunches Very Chocolate as the perfect cure for almost anything
HONG KONG – Cheil Hong Kong has created a tongue-in-cheek new repositioning campaign for Very Chocolate, the real chocolate brand…
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Samsung and Cheil Worldwide fulfill separated families’ last wish to see the faces of loved ones
SEOUL – Cheil Worldwide and Samsung have set out to fulfill “The Last Wish” of seniors who have been separated…
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