content marketing
- Digital News
Brand & Business: GroupM’s Inca Launches in APAC, Connecting Brands to a Network of Trusted Influencers and Publishers for Integrated Content Marketing
SINGAPORE–GroupM, WPP’s media investment management group, announced the Asia Pacific rollout of its influencer marketing solution, INCA. Leveraging GroupM’s unmatched…
Read More » - Digital News
Influencer income to double in 2018; publishes to rely more on native ads
Philippine brands are set to invest more heavily on native advertising next year, spurring optimism among influencers, who expect their…
Read More » - Press Release
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MANILA – Marketers and content creators must become storytellers to create content that converts. Everyday consumers are bombarded with content. How…
Read More » - Global News
Dentsu announces agreement to acquire a 100% stake in Novus Group Holdings Pte Ltd, a content marketing agency in Singapore
TOKYO – Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen)…
Read More » - The Magazine
Context is King: 2017 content marketing trends according to Donald Patrick Lim, CEO of Dentsu Aegis Network Philippines
Marketers today are being told about the shift away from paid advertising to content marketing. Storytelling is the new norm,…
Read More » - The Magazine
The Future of Advertising and Entertainment: user generated content, video on demand, branded content, and content marketing
Everyone is in the entertainment business these days. Ordinary people on YouTube are making videos and budding scriptwriters are publishing…
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