Creative Effectiveness
- Global News
Insight: Cannes Lions and WARC establish a universal definition for effectiveness in new white paper
GLOBAL – Cannes Lions, powering global best practice in creativity, together with sister company WARC, the global authority on marketing…
Read More » - Featured
Creative Effectiveness: The Success of GIGIL’s Emotional “Studs” Campaign for Levi’s Philippines
MANILA, PHILIPPINES – Say the word “Levi’s” and images of an all-American brand probably come to mind. Known worldwide for…
Read More » - Global News
Cannes Lions 2019: “Black Supermarket” by MARCEL Paris for Carrefour Bags Grand Prix Title for Creative Effectiveness
How do you measure the effectivity of a campaign? For “Black Supermarket” by MARCEL Paris for Carrefour, its effectiveness was…
Read More » - Global News
Spikes Asia 2017: Creative Effectiveness, Music, Integrated shortlists out
Spikes Asia has released the last batch of shortlists from the Creative Effectiveness, Music, and Integrated categories. Under the Creative…
Read More » - Press Release
Media: WARC unveils insights from the Cannes Lions Creative Effectiveness campaigns 2017
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
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adoboLive Cannes Lions 2017: Jonathan Mildenhall, Jury President Creative Effectiveness Lions
Jonathan Mildenhall, Chief Marketing Officer of Airbnb and Creative Effectivness Lions jury president on the deliberation process and selection of…
Read More » - Philippine News
BBDO Guerrero’s ‘It’s more fun in the Philippines’, shortlisted at Spikes Asia 2016
SINGAPORE – Team Philippines just scored another shortlist in the last round of finalist announcement at the Spikes Asia Festival…
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adobo LIVE: Andrew Robertson, Jury President, Creative Effectiveness
Creative Effectiveness Jury President Andrew Robertson talks about the Grand Prix winner, ‘Monty The Penguin’
Read More » - Global News
APAC sees improvement in performance, scoops 11 Gold Lions in today’s round of metal winners
FRANCE – Asia Pacific sees improvement in performance in today’s batch of metal winners as it wins 11 Gold Lions,…
Read More » - Global News
Announcing the shortlists for Creative Effectiveness, PR, Media and Outdoor
FRANCE – Out of 160 entries for Creative Effectiveness, 1969 for PR, 3179 entries for Media and 5037 for outdoor,…
Read More » - Global News
