Tony Hertz headlines the 2011 Brand Strategy Forum on February 9

PHILIPPINES, FEBRUARY 2, 2011 – The 2011 Brand Strategy Forum organized by Salt and Light Ventures, themed "Creating the Sounds of Success", brings sound advertising expert Tony "Mega" Hertz to Manila. The forum centers on using audio, music and voice to enhance brands and businesses. The event will be held on February 9, 2011 from 9am to 5pm  at the New World Hotel, Makati City

 

We are attuned to aural cues from early on. Hearing is the first sense babies develop in the womb. The way brands speak to customers, employees and visitors can all have a profound affect on their attitudes towards the brand. And yet in our highly visual-oriented marketing communication world, sound is often neglected completely.

 

Tony Hertz, known around the world as a radio guru, has expanded his highly acclaimed seminars on creative radio – taught in 29 countries – into a compelling session which demonstrates the important role sound can and should play in enhancing all aspects of Integrated Marketing Communication. The full-day seminar includes topics such as Improving the Sound of Brands, The Golden Rules of Web Sound, The Voice of Business, Sound Environments, and The 7 Secrets of Creative Sound Advertising. 

 

Hertz is owner of London-based Hertz:Radio and Other Clever Advertising Ltd., launched in 2001 when he left McCann-Erickson, where he had been a Creative Director for over 14 years. He headed McCann creative departments in Tokyo, Brussels and Birmingham, and under his direction the agencies won at Cannes, Eurobest, Cresta, London International, Clio and British Television Advertising Awards.   

 

Prior to McCann, Tony ran The Radio Operators, a London specialist radio company which won more creative awards than anyone in the UK.  His (strong) awards shelves hold 22 Clios, 2 Gold and 16 Silver ILR Awards, London International, New York Silver and Aerials statues. Plus the coveted D&AD Black Pencil – the first of only two ever awarded for radio. 

 

He served on the first ever radio jury at Cannes Lions, was President of the first Asia-Pacific AdFest, Golden Drum Media and Moscow International Festival Juries and has served on many other International Juries including a second stint at Cannes.

  

Hertz has been a regular visitor to Manila for over 20 years and has conducted workshops and seminars for Creative Guild and in 2009 for Kapisanan ng Broadcasters ng Pilipinas (KBP).  He is married to noted Filipina composer Quito Colayco.