digital advertising
- adobo Exclusive
GrabAds’ Regional Managing Director Ken Mandel on Retail Media Networks and the rising advertising power of superapps
SINGAPORE — The future lies in Retail Media Networks, and Ken Mandel, Regional Managing Director for GrabAds & Brand Insights,…
Read More » - Insight
Playground xyz highlights the importance of unlocking the power of attention in ad campaigns
SINGAPORE — Playground xyz, the leading attention measurement and optimization platform (and a part of GumGum), announced the results of…
Read More » - Insight
GrabAds and Kantar predict retail media network ad spend in Southeast Asia to reach US$4.7 billion by 2030
SINGAPORE — Advertising spending on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030,…
Read More » - Digital News
Integral Ad Science expands safety measurement tool to review content alongside ads and report on misinformation
SINGAPORE — Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its Brand Safety…
Read More » - Insight
Insight: Digital advertising revenue to reach $500B globally in 2022- 15% YoY growth in 2021
LONDON, UK — Many tech historians consider 1994 as the year that digital advertising came to be when the first…
Read More » - Insight
Insight: Australian digital advertising hits $11bn for FY21
SYDNEY, AUSTRALIA — The Dimarket has shrugged off any pandemic advertising woes to record 24.2% growth, the strongest since 2016,…
Read More » - Philippine News
Smart Wifi Ads: The Future of Digital Advertising
MANILA – According to the 2018 Digital in Southeast Asia Report from We Are Social and Hootsuite, the Philippines has…
Read More » - Digital News
Spotify, changing the digital advertising industry through streaming intelligence
MANILA – On May 22, 2018, Spotify hosted its first Spotify Digital Day in Manila, designed to educate marketers and…
Read More » - Global News
Turner International creates digital advertising unit to connect brands with fans
GLOBAL – Turner International is for the first time providing advertisers with a single way to activate a full suite…
Read More » - Digital News
IMMAP’s DMB launches Philippine Digital Measurement Standard
The advertising industry has taken its first step towards developing a measurement standard for digital. The Digital Measurement Board of…
Read More » - Philippine News
ABS-CBN revolutionizes digital advertising in PH, cements digital media leader status
MAKATI CITY – ABS-CBN, the Philippines’ leading media and entertainment company, is rolling out a new standard in digital advertising…
Read More » - The Magazine
Brand Performance: The New Era of Digital Advertising
by Vikas Gulati, Managing Director, Opera Mediaworks Asia The digital advertising ecosystem is gaining rapid strides, and rightfully so, because…
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