digital marketing
- New Business
Dentsu Creative Webchutney wins digital mandate for Godrej Professionals
MUMBAI, INDIA — Dentsu Creative Webchutney has won the digital mandate for Godrej Professional, the professional hair brand from Godrej Consumer Products Limited (GCPL). The account was won following a…
Read More » - Insight
Meltwater report reveals more than half of APAC social media teams see AI as important in 2024
SINGAPORE — The APAC edition of Meltwater’s State of Social Media 2024 report found that more than half of APAC businesses (55%)…
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Dentsu Singapore’s Uma Ranganathan on navigating live commerce for FMCG brands
Uma RanganathanSINGAPORE — In the booming and ever-evolving era of ecommerce, live selling has started to gain traction across the…
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Kawo releases 2024 B2B Social Media Marketing Research Report
SHANGHAI, CHINA — KAWO, the leading social media management platform in China, has launched its 2024 B2B Social Media Marketing…
Read More » - Brand & Business
Stagwell adds Philippines-based gaming and brand experience agency Octopus&Whale to a global affiliate program
MANILA, PHILIPPINES — Stagwell, the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design…
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Toyota Australia reappoints R/GA as Digital Marketing Partner
MELBOURNE, AUSTRALIA — Creative innovation company R/GA has retained Toyota Motor Corporation Australia’s digital marketing business following a highly competitive…
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Truelogic lists down social media trends to watch out for this 2024
MANILA, PHILIPPINES — Did you know that Meta has launched its first smart glasses with a display? Have you heard…
Read More » - Campaign Spotlight
Xiaomi transforms security tech into Mumbai’s animated explorer
MUMBAI, INDIA — The emergence of Computer Generated Imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive…
Read More » - Digital News
Yahoo DSP expands offerings with new identity testing capabilities for insight gathering
SINGAPORE — Yahoo announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The…
Read More » - Press Release
Innocean strengthens its social media marketing competency with new dedicated agency, Innocean S
SEOUL, KOREA — INNOCEAN, led by Global CEO William Lee, said that it had established a social marketing corporation named…
Read More » - New Business
Havas enhances digital portfolio with strategic acquisition of Eprofessional in Germany
PARIS, FRANCE— Creative network Havas has announced the strategic acquisition of Hamburg-based digital performance marketing agency EPROFESSIONAL, expanding its portfolio…
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4am Worldwide secures Keydemand’s integrated digital marketing mandate
MUMBAI, INDIA — Creative agency 4AM Worldwide has won the integrated digital marketing mandate for Keydemand, a first-of-its-kind B2B demand-aggregation prop-tech platform…
Read More » - New Business
Free all-in-one influencer management platform theright.fit launches in the Philippines
MANILA, PHILIPPINES — theright.fit, the platform that helps brands and creators meet is now available in the Philippines. The platform…
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