digital marketing
- New Business
Innocean expands into the Japanese market, partnering with 67-year strong agency ADK
MANILA, PHILIPPINES — Today INNOCEAN Global CEO William Lee announced that the company has signed a memorandum of understanding (MOU)…
Read More » - Awards News
Chief executives from Hakuhodo, Nuworks, Havas, Maya and Propel hailed as DMAP Boomerang Awards’ first batch of Orange winners
MANILA, PHILIPPINES — At the Boomerang Awards 2023, the newly re-christened Digital Marketing Association of the Philippines (DMAP) named its…
Read More » - Insight
Truelogic shares digital marketing trends businesses should keep in mind for their 2024 marketing plans
MANILA, PHILIPPINES — With two months left in 2023, you may have started, (or are planning to start), your 2024…
Read More » - Campaign Spotlight
GrabAds and Media Bank Inc. put the spotlight on Japan’s hidden gems in extended collaboration
SINGAPORE — GrabAds, Grab’s advertising arm, and Media Bank Inc. (MediaBank), a Japanese digital marketing solutions provider, announced the next…
Read More » - Brand & Business
IMMAP renamed to DMAP, Digital Marketing Association of the Philippines
MANILA, PHILIPPINES — The Internet and Mobile Marketing Association of the Philippines (IMMAP), the country’s leading organization in digital marketing,…
Read More » - People
4AM Worldwide announces Jonathan Sreekumaran as Chief Business Officer and Siddhartha Sahni as Chief Client and Strategy Officer
MUMBAI, INDIA — 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has…
Read More » - Digital News
Digital Marketing: Get to know and understand Gen Z online shopping
Gen Z shopping trends are increasingly becoming important for economic growth. According to a study, Gen Z, or individuals born…
Read More » - Awards News
IMMAP’s Digital Young Creators Competition kicks off with learning and mentoring
MANILA, PHILIPPINES — The Internet & Mobile Marketing Association of the Philippines (IMMAP), the center of excellence and innovation shaping…
Read More » - Digital News
The current status of digital marketing in the Philippines
By Bong R. OsorioA white paper on the State of Digital Marketing and digital marketing trends in the Philippines was…
Read More » - Brand & Business
Explore the potential of Mixer & Lucie, Dentsu Next’s tools for modern brand-consumer engagement
SHANGHAI, CHINA — Dentsu Next, part of DENTSU CREATIVE, debuted MIXER & LUCIE, which reinforces its commitment to establishing meaningful connections with modern creativity between brands and consumers through the…
Read More » - Brand & Business
DoubleVerify unveils AI-powered algorithm optimizer customized for advertisers’ KPIs with Scibids
SINGAPORE — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Algorithmic…
Read More » - Digital News
Podcast: TRUELOGIC DX returns in podcast first ep: The Fundamentals of Digital Marketing
MANILA, PHILIPPINES — What does it mean for business to be in the digital realm? With nearly half of the…
Read More » - Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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