digital
- Philippine News
Singapore’s Tagit brings Digital solutions closer to Philippine market
MANILA – Digital transformation efforts have been making a buzz in both private and public sectors looking to integrate the…
Read More » - Philippine News
Globe’s clever horror-comedy digital campaign by Publicis Jimenez Basic wins over Filipino consumers
MANILA – As more people in the Philippines gain internet access, the demand for reliable connections and access to online…
Read More » - Digital News
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according…
Read More » - Digital News
Media: Mobile dominates digital ad campaigns in the Philippines – Nielsen
MANILA – Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, on-target mobile ad performance…
Read More » - Digital News
Ogilvy’s key digital trends for 2018
By James Whatley, Planning Partner, Ogilvy UK You can read the full report (as well as a review of last…
Read More » - Philippine News
Register now for the 4th adobo Festival of Ideas: Creativity at the Heart of Digital: Tech, Data and AI!
Creativity emanates from fertile human minds, and it is human to keep pushing creative boundaries. As digital technology and data-driven…
Read More » - Digital News
The drive for digital transparency – WARC Toolkit 2018
GLOBAL – Digital transparency will be a key challenge for brands in the year ahead concludes WARC, the global marketing intelligence…
Read More » - The Magazine
Hyper Empathy: Mark Meily on the most important lessons of his master’s degree at Hyper Island, “the Harvard of Digital,” in Singapore
WORDS Mark Meily, KindMind Experience Design, BenildeFilm The paradigm shifted as I was drinking coffee. About five years ago, because…
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adoboLIVE! Zalora CEO Paulo Campos on Zalora and Ayala Malls partnership
Zalora CEO Paulo Campos talks about the Zalora and Ayala Malls partnership which will digitize the customer journey for a…
Read More » - Digital News
Digital ROI catches up with fast-growing digital adspend – Zenith’s Advertising Expenditure Forecasts
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of…
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adoboLIVE! Chris Stephenson of PHD Media on the merging of technology and humans
PHD Media Strategic Planning Director Chris Stephenson talks about the “Merge”, where technology and humans become inseparable. He mentions the…
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adoboLIVE! Margot Torres, EVP, McDonald’s PH on digital storytelling
McDonald’s Philippines EVP Margot Torres talks about McStories and how McDonald’s is telling stories in the digital age and how…
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adoboLIVE! Daniel Wong-Chi-Man, International Research Director at The New York Times, on Digital Disruption in Media
Speaking at DigiCon 2017, the International Research Director at The New York Times talks about how the publication has adapted…
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