ASIA-PACIFIC – BANGKOK, September 25, 2013 – Mindshare Thailand was named Agency of the Year and took home five gold trophies at the inaugural Media Agency Association of Thailand (MAAT) awards.
Mindshare’s Sunsilk "Lady Crazy" campaign, for which they share credit with mInteraction, won the gold in two categories: best use of branded content, and best use of video format (non-cinema).
Meanwhile, the agency’s "Try-Shoot-Share" campaign for Magnum also won in three categories, namely IMC/ Multiple Platforms, best use of social, and best communication strategy. The latter two awards are co-credited with mInteraction.
“We are delighted to have our work for our clients recognized by the prestigious MAAT industry association. Mindshare has delivered some exceptional adaptive media solutions for clients across the last year, and [the] awards were a powerful testament to the quality of our thinking," Mindshare managing director Nilufar Fowler said.
"I congratulate all of our team members who were recognized through their work for our clients," he added.
MAAT also recognized GroupM as Network of the Year.
