DOOH
- Campaign Spotlight
Coca-Cola launches virtual snow globes in London with Accenture as part of its ‘Talk to Santa’ campaign
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D…
Read More » - Campaign Spotlight
Transport for London, VCCP, and Wavemaker UK tackle staff abuse on the network
LONDON, UK — Transport for London (TfL) has launched a new campaign, “Abuse Has Consequences,” to tackle violence and aggression against…
Read More » - Insight
Ocean Outdoor Group CEO Tim Bleakley emphasizes measurement importance at World Out of Home Organization Forum
Tim BleakleyLONDON, UK — Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization…
Read More » - People
Worldcom OOH continues expansion in its new operation in the United Kingdom with the appointment of Lydia Collins
LONDON, UK – As part of its global expansion and the opening of new operations in Europe, Worldcom OOH, the…
Read More » - New Business
Location Media Xchange, Mizet and Pyxis forge partnership to establish dynamic retail DOOH network
DUBAI, UAE – Location Media Xchange (LMX), the supply-side arm of Moving Walls Group, along with its strategic sales partner…
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Insight: Alfi study finds 96% of senior advertising executives say digital out of home advertising data is fueling creativity and enabling brands to engage with more defined audiences
LONDON, UK — Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However,…
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Insight: Advertising budgets rise along with concerns around ethical standards in Digital Out of Home sector, Alfi study finds
MIAMI BEACH, USA — The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by…
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Campaign Spotlight: Bonjour. Sid Lee develops new app for Paris public transport
PARIS, FRANCE – Bonjour to the future of mobility, the future of service. Bonjour to new functions and innovations and…
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Insight: Advertising executives plan to dramatically increase digital out of home (DOOH) advertising spending, Alfi study reveals
MIAMI BEACH, FLORIDA — Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about…
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Insight: KMC Solutions’ VP of Marketing, Gian Reyes, says traditional marketing isn’t dead
MANILA, PHILIPPINES – The Philippines has always been hailed as the social media capital of the world, and the pandemic has…
Read More » - Global News
Brand & Business: ALFI expands international footprint with opening of London office
MIAMI, USA – Miami headquartered Alfi Inc., the ad-tech and content AI SaaS platform company powering computer vision with machine…
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Insight: Alfi research suggests DOOH adspend to see dramatic increase in its overall share of the OOH advertising market
MIAMI, USA — In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however…
Read More » - Technology
Brand & Business: Programmatic DV360-enabled campaign steps into the Philippines for the first time
MANILA, PHILIPPINES — Moving Walls, a global ad-tech player powers Philippines’ first-ever programmatic campaign with a well-known Korean multinational electronics…
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