Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Travel brings out ‘the best you’ in Klook’s new global campaign by TSLA
SINGAPORE – Fresh off a US$100 million funding round led by Vitruvian Partners and marking its 10th anniversary in 2024,…
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Hershey’s launches The Unstealable Chocolate Bars
SAO PAULO, BRAZIL – There’s nothing quite as frustrating as having your beloved Hershey’s bar swiped without you even realizing it…
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Bon Bon Bum invites everyone to “suck at something” with the launch of their first-ever US campaign
MIAMI, FLORIDA – Sucking has never been this sweet- literally! Bon Bon Bum, Latin America’s iconic bubblegum-filled lollipop, is making its U.S. debut with a bold…
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KFC France, Havas Paris cooks up ‘handmade on-site’ Tenders-like billboards in new campaign
PARIS, FRANCE – 78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact…
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Hellmann’s launches AI-powered platform that detects hunger to boost gamers’ performance
SAO PAULO, BRAZIL – Seeking to strengthen the connection with the gamer community, Hellmann’s, Unilever‘s sauce brand, has just announced the launch…
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The Ranger carries it all this Raya, MBCS and Ford put the Ranger’s versatility to the ultimate test
KUALA LUMPUR, MALAYSIA – MBCS, the appointed creative and communications agency for Sime Darby Auto Connexion (Auto Connexion), the authorised…
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DSP Mutual Fund, Dentsu Creative India & Falco Robotics partner to revolutionize search-and-rescue with drone technology
MUMBAI, INDIA – The sacred Hindu festival, Purna Maha Kumbh, occurring every 144 years, is the world’s biggest religious festival and…
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TBWA\India releases ’20:20′ campaign for TVS Apache celebrating 20 years during IPL
MUMBAI, INDIA – TBWA\India has launched a new ’20:20′ campaign to celebrate TVS Apache’s 20th anniversary and the trust it has…
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Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music
MILAN, ITALY – For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s…
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Runways of Hidden Beauty: Colombia reveals hidden destinations to the world with renewed airstrips in latest campaign by DDB
BOGOTA, COLUMBIA – To promote emerging destinations and facilitate their access, ProColombia and the Civil Aeronautics Authority launched an unprecedented action…
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Starter Hack: Australie and Food Banks recast the starter pack trend to spotlight food insecurity in France
PARIS, FRANCE – In recent days, a new global trend has taken over social media: people using AI to create images…
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MBCS, Pizza Hut send smoky signals to say: The Ayam Bakar is here for Raya!
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign…
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Planet Earth is diagnosed with burnout
SÃO PAULO, BRAZIL – Just around Earth Day (April 22), and just before the implementation of new rules that require…
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