effectiveness
- Global News
WARC 100: Lessons from the world’s top effectiveness campaigns revealed
GLOBAL – WARC, the global marketing intelligence service, has today released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative,…
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adoboLIVE! Gladys Basinillo, President, Media Specialists Association of the Philippines (MSAP) on the 2017 Media Congress
Gladys Basinillo, President, Media Specialists Association of the Philippines (MSAP) and CEO, Carat Philippines shares her thoughts on the recently…
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adoboLive Cannes Lions 2017: Jonathan Mildenhall, Jury President Creative Effectiveness Lions
Jonathan Mildenhall, Chief Marketing Officer of Airbnb and Creative Effectivness Lions jury president on the deliberation process and selection of…
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APAC Effies 2017: Rupen Desai, Jury and executive committee of the APAC Effies
Rupen Desai, Vice chairman of Edelman for Asia-Pacific, Middle East, and Africa talks about how effectiveness measures have changed and…
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APAC Effies 2017: Cheuk Chiang, chairman of the APAC Effies Committee
Cheuk Chiang, CEO of Omnicom Media Group APAC on the importance of the Effie Awards
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adobo LIVE: Andrew Robertson, Jury President, Creative Effectiveness
Creative Effectiveness Jury President Andrew Robertson talks about the Grand Prix winner, ‘Monty The Penguin’
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JWT Tokyo and Ogilvy & Mather (Malaysia) win Bronze in IPA Effectiveness Awards
ASIA-PACIFIC – JWT Tokyo and Ogilvy & Mather (Malaysia) were both awarded a Bronze award for their respective campaigns for…
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