filgood

Campaign Spotlight: Korean Beverage Brand FiLGOOD and BBH China Create a Wacky Campaign Telling Consumers Exactly What to Do in An Annoying Situation–Just FiLGOOD

SHANGHAI–When your hairstylist botches your haircut and you are feeling annoyed, what do you do? You “FiLGOOD”.  Oriental Brewery (OB),…

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