FMCG
- New Business
Scarecrow M&C Saatchi adds Gopal Snacks to its FMCG clientele
MUMBAI, INDIA — Since its inception 14 years ago, creative agency Scarecrow has been able to manage over 150 brands, representing a diverse range…
Read More » - Events
#Events: Spotify is giving FMCG brands a competitive edge at the loveAudio: Vertical Insider – FMCG virtual event
MANILA, PHILIPPINES — New research conducted by Spotify & Kantar TNS Research shows that more than 2 in 3 Spotify…
Read More » - Insight
Insight: The FMCG dilemma: Too many products, too little shelf space, says NielsenIQ
MANILA, PHILIPPINES — Now is the time for FMCG manufacturers to reassess and rationalize their assortment in order to better…
Read More » - Digital News
Intelligence: Four predicted consumer resets that will shape the Southeast Asian FMCG market according to Nielsen
SINGAPORE–A new Nielsen study indicates that the news cycle related to COVID-19 transmission no longer influences trends on the FMCG…
Read More » - Philippine News
Intelligence: E-commerce to be fastest rising FMCG channel in the world by 2020, Kantar Worldpanel study shows
MANILA – E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world…
Read More » - Philippine News
Intelligence: The Bigger, the Better: Kantar Worldpanel study shows that Filipinos continue to buy bigger sizes of their FMCG Purchases
MANILA – Filipinos are buying bigger pack sizes each time they visit the store, as reflected in the 6.3 percent…
Read More » - Philippine News
Intelligence: Kantar Worldpanel study shows that Asian markets patronize home-grown brands for FMCG products
MANILA – Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the…
Read More » - Global News
Intelligence: Kantar Worldpanel shares ‘consumer insights’ across Asia
Kantar Worldpanel, the global expert in shoppers’ behavior, recently revealed a 3 percent growth in the total FMCG (fast moving…
Read More » - Philippine News
Visayas-Mindanao seen as key areas for FMCG growth according to Kantar Worldpanel
MANILA – Kantar Worldpanel, the world leader in consumer knowledge and insights based on continuous consumer panels, today revealed that…
Read More » - Philippine News
PHL FMCG performance remains stable as emerging markets slow down – Kantar
MANILA – The FMCG sector in the Philippines remains stable even as consumer FMCG spend in emerging markets has slowed…
Read More » - Philippine News
Modern trade on the rise in PH – Kantar
MANILA – Modern Trade in the Philippines has been on a steady rise over the past three years, according to…
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