ASIA-PACIFIC – SHANGHAI, CHINA, MARCH 1, 2012: McCann Worldgroup appointed Jesse Lin as chief executive officer for McCann Worldgroup Greater China and Tomaz Mok as chairman of McCann Guanming China.
“Jesse has experience, both locally and internationally, to lead the organization. Together with Tomaz, they will innovate off of our strong heritage in China whilst delivering the necessary infusion of strategic innovation and creative ambition,” says Nick Brien, chairman and chief executive officer, McCannWorldgroup.
“The combination of Jesse and Tomaz will be a powerful force,” stated Charles Cadell, president, McCann Worldgroup Asia Pacific. “With incomes rising and Chinese consumers become more discerning, the role of brands has become increasingly important, helping to influence purchase decisions. With the best leadership in place, McCann Worldgroup China is positioned to offer its client portfolio effective brand strategies to drive share and growth,” concluded Cadell.
Jesse joins McCann Worldgroup with 17 years experience in the communications industry, with eight of those in China. Jesse was Wieden & Kennedy’s first managing director China and more recently served as President, DDB Group Shanghai. Jesse’s knowledge and experience spans both digital and traditional communications within Greater China and international markets.
Tomaz, a respected industry figure, will continue to be a tremendous asset toMcCann Worldgroup, in a larger role, representing the company and partnering with Jesse in the management of our China operations. Currently Tomaz divides his time as Managing Director, McCann Erickson/ SGM Works and Vice Chairman and Executive VP/ Professional Management of McCann Worldgroup China. Tomaz joined McCann 28 years ago and has worked across three roles, three regions, seven cities and seven offices.
